Turbo Charger Company Essay Example | Topics and Well Written Essays - 750 words

Turbo Charger Company - Essay Example The four P’s of Marketing: Product: The products that the companies offer are often the heart of any companies marketing strategy. Since the banks are a part of the service industry therefore many a times the results or the benefits of the product are not that conspicuous to the customer. The marketing strategy will fail badly if the product part is not good, no matter how strong the other 3 P’s of marketing are. HSBC offers many products and services but the one thing that makes it stand out from the other banks is its current account feature. This will be used in this assignment to highlight HSBC’s marketing mix. According to HSBC (2012) sources the current account has many features one of them which is the prepaid cards. There are two types of these cards: the financial manager and the budget manager. The financial manager is targeted towards customers who are financially stronger while the budget manager is for customers with relatively lower incomes who find trouble in maintaining a regular credit card like students. Apart from this the current account also has the feature of online banking which makes it possible to make transactions on the move. It also has the option of real time balance alerts. It has an additional option of savings for customers who deposit more than a specified amount monthly into the account. Price: The price is important for the bank it has a dual function. The first is that the price must be good enough that it attracts the customers and the second is that this price must be good enough to generate the required revenue for the bank. A number of factors influence the pricing decision some of which are the maximization of profit, increase in the market share, corporate social responsibility and survival in the market. The trend in the pricing of current accounts has not changed much for quite some time now. There is usually no set up fees and the benefit is sought from the cash that is deposited in the banks. In crease in the interest rate would not help much in increasing the number of existing customers. The credit cards give an incentive to the customer to save more. The saved money is within the customer’s account which the bank can always lend further. This strategy is especially useful in situations when it is hard to raise new capital. Place: Place in terms of the marketing mix means that the product is available to the customer through a proper channel which include delivery as well. Delivery does not only mean the physicality but also the availability of the service through electronic means. Even if the product is of very high quality and very highly rated, the readiness of the availability will highly affect the customers’ opinion whether the product is a failure or a success. The current account scheme is available at the majority of HSBC centers. Promotion: Promotion heavily depends upon the methods of communication used to create awareness among the customers and potential customers regarding a particular product or service. The major objectives of promotion are to get customer attention, give them the relevant information and encourage the customer to buy the product. According to Adrian Palmer (2008) Advertisement on the other hand first of all mean that it entails costs and is paid, it cultivates the attitude of the customer into believing something which in return forces the customer to some extent to buy the product or the service. There

The living conditions and general environment of the Japanese American Research Paper

The living conditions and general environment of the Japanese American internment camps during World War II - Research Paper Example fter investigation of the bombing provided no concrete evidence of sabotage by the Japanese Americans, the heads of the war department concluded that the Japanese were organized and would not hesitate to put forth an attack at any given favorable moment. Thus the recommendation by the commanding officer, General DeWitt, to relocate the Japanese residents was approved without any further enquiry. An order was passed calling for mass evacuation of all those who were of Japanese descent by the Justice Department, which however, did consider the evacuation to be unnecessary and unconstitutional but had to give in to the views expressed by those in power. Being an election year and also faced with the uncertainty of a war and for want of support from the people, the then President, Franklin Roosevelt signed the Executive Order 9066 on February, 1942, which ordered the army to exclude any one form areas designated by the military. The order never mentioned that people of Japanese descent b e excluded or interned, but was however, used only against them (Exploring the Japanese American internment; Japanese Internment). Thus the signing of the order was the starting point for one of the largest ever migration in world history and the evacuation of more than 110,000 Japanese Americans from the West Coast began in early spring that year (Exploring the Japanese American internment; Japanese Internment; Historical Overview; World War II; Relocation). A mass removal of such magnitude took place over a short time between the months of March to November, 1942 (Exploring the Japanese American internment; World War II). The people were not told why they were subjected to such hardships, no charges were leveled against them and they did not know where they were relocated. Families were told to sell their properties within a short notice period and told to carry minimum household belongings required for daily living. The families were given number tags and it was with such an

Marketing Plan Essay Example for Free

Marketing Plan Essay Marketing Plan is defined as written plan that is used to guide an organization’s marketing activities for a period of two years or less. It is quite detailed and specific, and it helps an organization coordinate the many steps and people that play a role in marketing. * Marketing plan is also called as tactical plans or short-term plans. * Strategic plan or a long-term plan is a three-year or more that is more general and less detailed than tactical plans. REQUIREMENTS FOR AN EFFECTIVE MARKETING PLAN 1. Fact-based It must build on previous research and analysis. A plan is established on managerial hunches is like a house of cards; if one key assumption is proven wrong, the whole plan falls apart. 2. Organize and coordinate It must be as specific and detailed as possible. It needs to clearly identify the departments and people responsible for specific tasks; it must also describe the promotional and other materials that are required. The required level of sportsmanship should be clarified, including the quality and level of effort and service from all involved. 3. Programmed It must be orchestrated so that activities are carefully sequence. Timing is vitally important in marketing. Thus, a marketing plan must have a detailed, staged timetable. 4. Budgeted Every marketing plan must be budgeted carefully. In fact, several tentative budgets should be prepared before the organization decides on a final figure. 5. Flexible Unforeseen events will happen. Therefore, no plan should be cast in stones. The marketing plan should be adjusted if it appears that objective will definitely not be achieved, or if there are unexpected competitive moves. Contingency planning must built in. This means allowing some room in the plan and marketing budget to take care of unexpected events. 6. Controllable Making a plan work as it was originally designed is perhaps even more difficult than developing it in the first place. Every plan must contain measurable objectives and ways to determine, during the planning period, if adequate process is being made toward satisfying these objectives. The plan must also define who is responsible for measuring progress. 7. Internally consistent and interrelated Most parts of a marketing plan is interrelated and, therefore, need to be consistent. For example, advertising, internet marketing and other promotions must work together for better for greatest impact using integrated marketing communication (IMC). 8. Clear and simple Being detailed does not have to mean difficult. It is not enough that the plan’s architect is the only one who understands it. The efforts of many go into creating a successful marketing plan. Objectives and tasks must be clearly communicated. Possible areas of overlap, confusion, or misunderstanding needs to be eliminated. BENEFITS OF HAVING A MARKETING PLAN 1. Activities matched with target markets. Assuming that a segmented marketing strategy is being used, a plan ensures that the activities are focused only on chosen target markets. One of the steps in writing the plan is detailing the marketing mix (8 Ps) on a market-by-market basis. Budget waste from appealing to unattractive target markets is avoided. 2. Consistency of objectives and target-market priorities. The questions: â€Å"How far should the plan go to meet objectives?† and â€Å"Should each target market get equal attention?† are resolved by a good marketing plan, which ensures that the level of effort is consistent with the marketing objectives for each target markets and the relative size of each market. The more ambitious is the objective, the greater the required effort. 3. Common terms of reference. A marketing plan details activities for many people both within and outside an organization. A good plan provides common terms of reference for all. It carefully coordinates their efforts. It improves communication among those responsible for marketing and is great help in orienting outside advisors such as advertising agency staff and website designers. 4. Assistance in measuring marketing success A marketing plan is a tool of marketing management, because it provides the basis for controlling and evaluating marketing activities. 5. Continuity in long-term planning Marketing plans complement strategic market plans and provide a link between short and long-term planning. They ensure that an organization’s long-term goalsare always kept in focus. Because they are carefully rationalized and detailed, marketing plans remain useful even if their originators leave the organization. CONTENTS OF A MARKETING PLAN There are three parts to a marketing plan: the execurive summary, the marketing plan rationale, and the implementation plan. 1. Executive Summary is a brief summary of the major highlights of the marketing plan; it is for the organization’s executives to quickly review. The executive summary should be no more than two to four pages long and should be easy to read. It is called â€Å"executive† because executives can pursue it quickly, but still get it a ggod grasp of the main reason, intiatives, and costs for the marketing plan. A good approach is to sum up the highlights of each of the main sections of the markting plan rationale and implementation plaan. These highlights can be presented in the order in which they appear in the plan, according to the five key questions in the hospitality and travel marketing system. 2. Marketing plan rationale explains the facts, analyses and assumptions upon which the marketing plan is based. It describe the marketing strategies, target markets, positioning approaches, and marketing objectives seleccted for the plaaning period. The marketing plan rationale provides a historic record for those putting together future marketing plans and strategic market plans. It is also very helpful to outside advisors, such as advertising agencies and website designers, who are asked to handle only one specific task. The marketing plan rationale has two parts: a. Situation Analysis Highlights (where are we now?) is a study organizations strengths, weaknesses, and opportunities. It plays an important role in constructing marketing plans because marketing plans must build upon the organization’s marketing strengths, address major competitive weaknesses, and capitalize on identified opportunities. * Environmental Analysis The marketing plan should list and briefly discuss the major opportunities and threats presented. It should explain what impact is expected during the planning period. * Location and Community Analysis New factory or plant openings, major events to be staged, business closures or workforce reductions, residential development, industrial expansion, and new highway construction or redesign are just a few things that can have a very positive or negative effect on an organization or destination in short time span. The events should be identified and summarized in the marketing plan, and their impacts reviewed. * Primary Competitor Analysis It should also highlight each side’s competitive strengths and weaknesses. * Market Potential Analysis Should include the highlights of special marketing research studies. * Services Analysis The market plan should discuss such development projects and how they will be integrated with other marketing-mix (8P) activities. * Marketing Position and Plan Analysis The marketing plan and position analysis does just that; it goes over what has been done before so important lessons can be learned for future marketing planning. A synopsis of the organization’s current positioning in its target markets and the effectiveness of activities in previous marketing plans is presented. * Major Strengths, Weaknesses, Opportunities and Constraints This part of the plan is similar to summary. It forces marketers to consolidate all key situation analysis and other research findings. It should involve attaching relative importance weightings and priorities to identified strengths, weaknesses, opportunities and constraints. b. Selected Marketing Strategy (Where would we be like to be?) This details the strategy that the organization will follow in the next one to two years. It explains the facts, assumptions, and decisions influence strategy choices. * Market Segmentation and Target markets The plan should briefly review the segmental approach and characteristics used to divide the market. Some statistics should be presented on the size of the market segments and the organization’s penetration or market share of each. The selected target markets should be discussed, along with the reasons for choosing them. It is also useful to briefly review why other market segments are not being targeted wnd how the chosen target markets will interact with each other. * Marketing Strategy The plan should explain the analysis and assumptions that supported these choices. * Marketing Mixes The market plan should review these individually for each target market. A more detailed list of activities comes later in the implementation plan. * Positioning Approaches The marketing plan should explain how the positioning approaches will be reflected in each marketing-mix element (8 Ps). * Marketing Objectives The objectives for each target market should be clearly stated. They have to be result-oriented, stated in numerical terms, and time specific. A good idea suggested by some experts is to break up each objective into milestones. This means dividing each objective into sub-objectives with specific time deadlines. 3. Implementation plan (action plan) details the activities, marketing budget, staff responsibilities, timetable, and method of controlling, measuring and evaluating activities. The function of implementation plan is to specify all the required activities , responsibilities, cost and budget, time schedules, and control and evaluation procedures. It is sometimes called an action plan. A. Activities Plan (How do we get there?) It details the marketing mixes for each target market selected. It provides the specifics on the entire task required for each mix element of each target market. * Activities by Target Market All plan activities should be listed and described. It is best to do this separately for each marketing-mix element, and to arrange task in a time schedule based on when they will be initiated. * Responsibilities for Activities In most cases, several departments or divisions, many organization employees, and some outside firms will play a role in implementing the marketing plan. They must know what is expected in each one of them. A good way to do this is to know the description of responsibilities into the marketing plan and to identify each responsible party in the timetable and activity schedule. * Timetable and Activity Schedule This is a key part of the plan that is frequently referred to as the plan is being implemented. It should show each activity’s starting and completion dates, where the activity is to be carried out, and the persons responsible for the activity. B. Marketing Budget (How do we get there?) Every marketing plan should include a detailed budget that outlines how much will be spent on each of the 8 Ps or marketing-mix element for each target market. Knowing how much money to allocate to marketing as a difficult decision, but a good marketing budget should meet these four criteria: * Comprehensive All marketing activities or task or task are identified and estimated. * Coordinated Budgeting for all activities or tasks is carefully coordinated to avoid unnecessary duplication of effort and to maximize the synergy among budget items. * Practical The budget specifies the sources of the money and human resources for the marketing activities and tasks. * Realistic Marketing budget cannot be set in isolation from other departments’ priorities and activities. They have to be related to the organization’s resources and position in the industry sector. WAYS TO ESTABLISH MARKETING BUDGETS The most effective is known as the objective-and-task or empirical method. This process follows the zero-based budgeting idea, which means that every budget starts at zero each year and then builds up activity. A multi-stage budgeting process is used. The advantages of four budgeting approaches are as follows: 1. Historical or Arbitrary Budgeting This is a very simple approach. A certain amount or percentage is added to the last marketing budget. The budget increase is often set close to the economy’s rate inflation. 2. Rule-of-thumb Budgeting This approach is also known as the percentage-of-sales or heuristic method. In this method, the budget is calculated using an established industry sector average, and is usually a percentage of total sales revenues. 3. Competitive Budgeting This approach is also called competitive-parity approach. Like the previous methods, this one is easy to use. All that is needed is information on what competitors are budgeting for marketing, which can be found by reading published materials on these organizations or by studying their annual reports. Because this method begins by assuming that some amount will be spent in relation to a specific competitor, kt is nat a zero-based approach. 4. Objective-and-Task Budgeting This works exactly the way it sounds; marketing objectives are set first and then the activities or tasks to achieve them are detailed. The budget starts at nothing, which implies that it is a zero-based approach. Some called it build-up method, because an organization establishes the budget from the bottom up rather than starting with a total amount and then deciding how to spend it. C. Control Procedures (How do we know if we get there?) Controlling the plan is a marketing management function. To control effectively, the manager must know what is expected (desired results), when it is expected (progress points or milestones), who it is expected of, (responsible parties), and how expectations are to be measured (measures or metrics). Financial control of the marketing plan is achieved through budgeting and periodic reports that compare budgeted with actual expenditures. D. Evaluation Procedures (How do we know if we got there?) The ultimate test of a marketing plan’s success is the extent to which its marketing objectives are achieved. In addition to this type of analysis, results must be reviewed carefully on an objective-by-objective basis. Effective evaluation requires expected results and measurement techniques, metrics, performance standards, and a timetable for evaluation.

Advantages And Disadvantages Of Web Databases Information Technology Essay

Advantages And Disadvantages Of Web Databases Information Technology Essay In this chapter, the results of initial investigations and analysis carried out in order to determine the requirements that which is needed of the system by its future users, is outlined. Firstly, we take a look at the initial background research and its findings in relation to the topic. Secondly, this chapter then goes on to discuss the methodology and development tools chosen to develop the application. Finally, the requirements specification of the system is outlined including the users requirements both functional and non-functional that have been the guide in the development of the system. 2.1 Background Research and Analysis As part of the initial stages of the project, investigations were carried out into the background of the topic area of web based applications since the application that has been developed is in itself a web-based database application as well as into the possible expectations and needs that users would require of such a system. Besides research in various pieces of literature and the internet, informal interviews were also carried out with users of similar known system, in order to get a better understanding of what users of such a system would come to expect as part of developing a requirements specification. 2.1.1 Background Research Findings Within the last decade, the rapid evolution of the internet has opened the door for organisations to take advantage of its benefits as a means to improve their operating efficiency, lower cost and ultimately give themselves a competitive advantage over their competitors. Web based applications are increasingly being used to handle tasks done by traditional applications such as data storage and transaction applications. With regard to data storage, ****} Being web-based, web applications have significant benefits over their traditional counterparts but with being web based also come many challenges for developers due mainly to their dynamic nature. This is due to rapidly changing technologies, frequent changes of user requirements, and dynamic aspects of the software technologies (Wu Offutt). In development of these applications, developers must ensure that they are very reliable, exhibit very high usability as well as security (Wu Offutt). In comparison to their traditional software counterparts, web applications must be developed to be available at all times; they must be maintainable given the rapid evolution of technology and most importantly, as they are based on the internet, they must be highly scalable to facilitate a global market and ready to grow in terms of servers, services, and customers very quickly. (Wu Offutt) Web-based database applications, being web apps themselves, are no exception. The web as a platform for database systems according to Connelly Begg (2005) can deliver innovative solutions for both inter- and intra- company business operations but also has its disadvantages. Advantages and Disadvantages of Web Databases according to Connelly Begg(2005) Advantages Disadvantages Simplicity: They are easy to develop, as HTML upon which they are based is easy to learn and use. Cross Platform support: Being web-based, they are not confined to any particular OS platform as they are accessible via web browsers. Standardization: With HTML being a standard on all browsers, HTML documents can be read from any machine in the world. Scalable Deployment Reliability: The internet is currently an unreliable and slow communication medium. At times servers can be down and a message may be delayed to be sent. Also at peak time when its is significantly slow. Security: Security is of great concern especially when the organisation makes its databases accessible on the web. Cost Limited Functionality of HTML: Some highly interactive database applications may not be converted easily to web based applications, while still providing the same user friendliness. 2.1.2. Problem Analysis Based on observations from the daily operations of the MIS department with regard to problem tracking, the basic operations can be summarized as shown in the rich picture below*******} 2.1.3. Interview Analysis During the investigation carried out, informal interviews were carried out with individuals who interact with similar systems to the one proposed. The questions used in these interviews can be found in Appendix A. Both individuals who were interviewed use web-based help desk applications that are installed on their respective companys network as an application accessible via web browsers. See figure 1 below for a screenshot of one these applications. FIGURE 1 Unicenter ServicePlus A web based help desk application used by one of the technicians interviewed. While these users describes these ********************} 2.2 Development Methodology Selection of the most appropriate methodology for development is important for the success of the project. This is due to the fact that using an inappropriate methodology can lead to issues such as cost overruns as a result of poor project management, project incompletion or the development of the wrong functionality to incorrect specifications. The methodology selected for the development of the system would be the Systems Development Life Cycle (SDLC). This methodology was selected because it is one of the most stable methodologies with minimum risk. Also, the development approach to be used would be that of the Waterfall Life Cycle model which is ideal for inexperienced developers. (Weaver 2004) It was also selected due to its simplicity. The system was modelled with the use of ER Diagrams as well as Use Case diagrams. Use case diagrams were used as they are one of the best modelling tools that give an idea on how the system will operate in relation to how the users would interact with it. It also gives a clear idea of who the users of the system would be and the various views. 2.3 Development Tools Crucial to the development of the application, is the selection of the right programming tools. As such, since the application is a web-based database solution, it was necessary to select the software tool that could be best used as the foundation for the web-based database. The database tools considered were MySQL, MS Access and Oracle Database 10g Express. The table below shows a comparison between these three:- In the end, the database tool selected was Oracle Database 10g Express Edition which was chosen because of its ease to use and learn. Another plus to this application is its web readiness which makes it easy to host online, a crucial requirement for the application once completed. The downside******} 2.4 Requirement Specification The system was developed to support 3 levels of users, namely: Managers General Users Technicians Each Functional Requirements According to Weaver(2004), Functional requirements are those that define in some detail what the system needs to do. The functional requirements from the users point of view are as follows: The General user or Employee should be able to:- Register and Login using Username and Password Authentication Add a problem View Solved Problems Change and Update personal information The Technical Support Manager should be able to:- Login using Username and Password Authentication View and reply to Problems Assign Problems to Technicians Add, Update or Delete System Users View solve problems and add remarks Add or Update Supplier information View Technician details Review Resource History Reset User Passwords View jobs Done The Technician should be able to:- Register and Login using Username and Password Authentication Search and View Problems Assigned View Jobs done View Work Queue Add, Append, Delete Job History Record Work done Update personal information Change password Other Functional Requirements include:- Data This is the lifeline of the system and is therefore one of the most important aspects of the system. The data that the system would use are:- Resources (allocated Hardware and Software) and their unique information such as its serial number, date of purchase, supplier, license details (for software resources), current location (a room number) and the resource type (e.g. Hewlett Packard T540 Imaging Package, or Microsoft Windows XP Professional 2002 Service Pack 1). Problems reported by Employees Information recorded once a job is complete by a technician. Processing This includes the processing of problems reported by Employees, and the allocation of jobs to Technicians based on the problems by the Technical Support Manager. User Interface According to Weaver (2004), the user interface of a system should be: Simple Made for the User Consistent Non-Functional Requirements According to Weaver(2004), non-functional requirements describe the performance and constraints that the system should meet. The non-functional requirements are: Usability: The user interface must be consistent and user friendly while ensuring maximum efficiency while users navigate through the application. Availability: the system must be available at all times during working hours. Access: Users would be restricted according to their user type or level. Users will require a Username and Password to access the system. Capacity: the system must be capable of holding large volumes of data, specifically complaints as well as solutions.

History the is fake! :: essays research papers

WAR IMMINENT: Spain and America to Fight After a recent publication in our sister publication, the New York Journal, a letter from the Spanish Minister de Lome to President McKinley, tensions rose to a point of combustion. Citizens all over the United States have complained about the insulting message contained within the letter from the Minister. This letter ridiculed McKinley, and lead to the eventual resignation of this Spanish Minister de Lome. Another catalyst that added to growing American distaste for the Spanish was the destruction of the battleship, the USS Maine. Although the source remains unknown for sure, we’re positive here at The Chronicle that the dastardly Spaniards committed this heinous crime. Many valuable American lives, as well as other less valuable foreign lives, were lost due to the explosion onboard the gunship. This blatant attack   Ã‚  Ã‚  Ã‚  Ã‚  on an American Naval vessel is definite grounds for a war with the Spaniards. In response to the att ack on the Maine, the United States Congress has raised an emergency fund of $50 million for President McKinley to do with as he pleases in order to fight the war that they declared also following the destruction of the Maine. Congress, through this declaration of war, desired to repay the indignation bestowed upon the US by Spain and to also help free the Spanish colonies of Guam, Cuba, the Philippines, and Puerto Rico. The main catalyst that escalated this war was very much to the â€Å"Yellow Journalism† produced by such newspapers such this one, but also by others such as the New York Journal, the San Francisco Chronicle, and even by very reputable newspapers like the New York Times.

The pulse code digitization and companding on a signal Essay example --

AIM The main aim of this project is to demonstrate the pulse code digitization and companding on a signal and to observe the effects of sampling depths and companding on the signal to noise ratio (SQR). INTRODUCTION PCM- In the pulse code modulation (PCM), the signal is a digitally represented analog signal in which the signal magnitude is sampled with uniform intervals. Each sample is quantized to the closest value of the digital signal. In the pulse code modulation, the signal is binary. The two possible states represented in PCM are logic 1(high) and logic 0 (low). The main advantage of PCM signal is that it is derived from analog signal which is multiplexed with data from the computer and carried over a common high-speed channel. COMPANDING- The combination of compressing and expanding is known as companding. In companding, the data is compressed before it is sent and then expanded at the receiving end using the same non-linear scale. The noise and crosstalk levels at the receiver are reduced due to companding. It is used in wireless microphones for better dynamic range and also in digital and telephony systems for compressing of the input signal and expanding of the output signal. The below figure 1 shows the demonstration of PCM with and without companding. Figure1- PCM with and without companding Procedure to create PCM and companding on excel sheet The PCM and companding of a signal is done on a spreadsheet using excel. Firstly, a sine wave is created by varying the time with respect to the amplitude. The frequency of the signal is taken as 10 Hz. The quantization process of the signal will be done. A quantized sine wave is then created. Now the number of levels cell (N) should be created. We take the value ... ...ude=0.1, large N=8. GRAPH I) Plot of SQR vs Amplitude with Companding (mu=255) and without Companding (mu=0). GRAPH J) Plot of SQR vs bit depth both with Companding (mu=255) and without Companding (mu=0). Where A=1, and bit depths are 2, 4, 8, 16, 32, 64, 128, 256. CONCLUSION: This lab was carried out to compand and quantizes a voice signal. We In the Using the pulse modulation technique, the analog signal is converted into the digital signal. The process of quantization and companding of a signal is carried on the spreadsheets. To attain a clear signal to quantization noise ratio, the number of samples should be increased. By increasing the sampling depth, the quantization error can be minimized. By companding process, the quantization noise and distortion levels can be minimized. Companding improves response for low amplitude signals.

School Dress Code Standards

Most schools impose regulations on how students should dress. The sole intent is to keep students safe and get focused on academics. A well centered dress code couple with other appropriate interventions can have a position impacts on the fraternity of the school’s social environment (Hanks, 2004). School Dress Code Standards The supporters of the dress codes have come up with a list of advantages of standardized dress code in school. First, a sincere concern about safety is an overriding impetus towards the implementation of dress code policies. If everyone in school dresses alike there will be less violence in schools. There is a definite connection between clothing style and violence in schools. This is because many students will associate an image or sometimes a stigma to certain styles mostly gang-style clothing (Hanks, 2004) In many cases students have become targets of unintentional violence simply because of wearing a certain color combination which can be afflicted to a certain gang. An example is a popular style where boys wear baggy pants and oversized shirts. This image is closely associated with inner-city gang members who wear such loose fitting clothes so as to better hide weapons or drugs, which can also be carried to schools (Hanks, 2004). The students hunger to be fashionable is another dimension connecting clothing style and school violence. In this case students may envy other children’s clothes due to the lack of financial resources to purchase similar clothes and get abreast with style. Subsequently students’ have been injured or even get killed for their designers’ clothes or the professional sport-team paraphernalia. When students feel safe and secure they tend to perform better academically. Hence, enhancing academic performance is another argument that favours dress code policies (Feiler, 2004). Dress code in general helps children to follow on their school work instead of paying attention to what they and others are wearing. Imposing a dress code will prohibit wearing of clothing that can be disruptive. The other benefits attached t uniforms that can help enhance performance, includes; enhanced displine, respect for teachers, fewer distractions and improved classroom behavior. The other point to make on dress code in schools is the peer pressure. Middle school students’ can sometimes become cruel. In this case, if a child does not wear the right brand or style of clothing other student can make life a difficult for that student (Feiler, 2004). By removing the status depicted by clothing labels uniform becomes a great equalizer. The income of the child’s family is also concealed by the uniform which can thus eliminate a mark of distinction or shame. If the school uniform is attractive it promotes school spirit and self image the same way an athletic team uniform promotes spirit and unity (Feiler, 2004). If a dress code is instituted, many families will realize the great benefit of not having to buy so many expensive clothes for their children who maybe fashion conscious. With some comparisons the cost of uniform is significantly less compared to the cost of the latest fashions. Parents will also welcome uniforms because they have an added peace to the home. This means that if the school imposes what to the students should wear to school it will become one less battle to fight in the morning (Feiler, 2004). Dressing seductively poses a great distraction to the opposite sex. This makes sense why it’s important to put restrictions to what can worn in school. Sexual thoughts are frequent in middle school and in high school and hence most students do not need visual aids because their imagination is active enough. Uniform makes school not to be the appropriate avenue to express oneself especially in terms of clothing. The student should use his mind and voice so as to appropriately express his thoughts opinions and questions. Uniform and dress codes should be used as a part of life. Most of jobs have certain kind of restrictions that pertains to dress. Children and students should be made to adhere to simple roles such as those of dress codes while in school (Craik, 2005). Attendance is improved by imposing school uniform because the student will always have something acceptable to wear. Sometimes students may miss school just because they do not have something cool to wear or because their shirt that was cool was wet to wear to school. How we dress matters a lot as even for the entrepreneurs that work out of their home tend to feel that their working is more productive if they dress appropriately other than working in pajamas (Craik, 2005) Conclusion Students should dress respectively when in school. They can be allowed to wear what they want but only to a certain extent. They should not be allowed to wear their pants around their knees or miniskirts. This is sloppy and does not show self respect or self confidence. Also there is no business that wants to hire a man with pants down her knees. If one wants a good job, then one needs too wear properly, as this shows respect. There are many reasons to why schools should impose dress codes its not for the hindrance of individuality but to promote a better life and one’s self-confidence. If you want to have a good education and a well paying job you have to dress for it (Craik, 2005)